Your Best Attitude.
There is something I need to do, can I make myself do it?
There is something I really want to do and know I shouldn't, can I stop myself from doing it?
Last week we talked about giving our very best effort.
As I thought about that message this week, I realized something.
Our best effort doesn't begin with what we do.
It begins with the attitude we bring to what we do.
We've talked about attitude before, but I think it's worth coming back to because it shapes the way we experience life.
Let's be clear about one thing.
Choosing a positive attitude is not pretending problems don't exist.
It's not ignoring difficult conversations. It's not avoiding hard decisions. It's not acting like everything is fine when it isn't.
Life is hard sometimes, and part of living well is confronting those challenges head-on.
We deal with problems. We have the difficult conversations. We make the tough decisions. That's part of giving our very best.
But here's what we have to guard against.
If we're not careful, we slowly train our minds to notice only what's wrong.
We wake up looking for problems. We walk into work expecting disappointment. We notice the criticism before the compliment.
We see the obstacle before we see the opportunity.
Over time, negativity stops being something we experience. It becomes the way we see the world.
That's not reality. That's a habit. And habits can be changed.
What if we became just as intentional about looking for what's right as we are about noticing what's wrong?
What if we expected good things? What if we believed there was an opportunity hidden inside every challenge?
That doesn't make the challenge disappear. It changes the person facing it.
The circumstances around us may not change immediately. But we do.
Our families notice. Our coworkers notice. Our clients notice. People are naturally drawn to someone who brings hope into difficult situations.
This isn't about ignoring reality.
It's about refusing to build a life where the only thing we ever notice is what's wrong.
Think about that for a minute.
If all we see is what's broken, eventually we'll believe everything is broken.
If all we see are problems, we'll eventually believe life is one long problem.
But if we intentionally look for what's good, what's possible, and what we can learn, we begin to change the way we operate.
This week, pay attention to what your mind is searching for.
If negativity has become your default, interrupt it.
Look for something good. Look for someone to encourage. Look for an opportunity. Look for a reason to be grateful.
Because what we consistently look for shapes the person we become.
Let's face reality with courage, but never lose sight of hope.
That's the attitude worth building.
And that's where our best effort begins.
ExpectSuccess.
-Creg
Your Very Best Effort.
There is something I need to do, can I make myself do it?
There is something I really want to do and know I shouldn't, can I stop myself from doing it?
Now let me give you one more thought to carry with you this week.
The only thing that should be acceptable is your very best effort.
Think about your day.
You get up at 5:00 a.m., grab your coffee, and spend time praying. Why not give your very best prayer?
Then you head to the gym. Why not give your very best workout?
Your kids are getting ready for school. Why not make sure they leave the house encouraged, confident, and knowing they are loved?
You walk into work and have a team meeting. Why not be the most prepared person in the room?
You meet with a client. Why not give them your very best attention?
You come home at the end of the day. Why not be fully present with the people who matter most?
I know what you're thinking. No one can be perfect every minute of every day.
I agree.
But what if this became your standard?
What if every morning you simply asked yourself, "Am I about to give this my very best?"
Imagine how much your life would change.
Your marriage would improve.
Your health would improve.
Your career would improve.
Your friendships would improve.
Your leadership would improve.
Not because life suddenly became easier, but because your standard became higher.
Here's where I would start.
Think about the one thing that has been weighing on your mind. The conversation you've been avoiding. The project you've been putting off. The decision you know needs to be made.
Today, make one commitment.
Give it your very best effort until you reach a resolution.
It may not turn out exactly the way you hoped. You can't control every outcome.
But you can control your effort.
And when you know you've given your very best, that's a win every single time.
Maybe that's the standard we should all live by.
ExpectSuccess.
-Creg
Where Is the Real Cemetery?
There is something I need to do, can I make myself do it?
There is something I really want to do and know I shouldn't, can I stop myself from doing it?
I read a thought on Saturday that stopped me.
The question was this:
Do you know where the real cemetery is?
At first, I thought, well, of course I do.
But that was not the point.
The real cemetery is not just where people are buried.
The real cemetery is where dreams go when we never act on them.
It is where relationships go when we keep thinking there will always be more time.
It is where business ideas, phone calls, family dinners, friendships, books, forgiveness, and opportunities go when we keep saying, "I'll do it tomorrow."
The problem is we think there is always another tomorrow.
Until one day there isn't.
That hit me pretty hard.
I am not talking about procrastinating on little things. This is not about putting off cleaning the bathroom or organizing the garage. I am pretty sure my garage has survived a few delays.
I am talking about the important things.
The friend you should call.
The person you should spend time with.
The business idea you keep thinking about.
The trip you should take.
The dinner you should schedule.
The book you should write.
The conversation you need to have.
The thing that keeps tugging at you, but you keep pushing it off.
That is where procrastination gets dangerous.
Procrastination is not just delaying something.
Sometimes it is delaying your life.
Sometimes we tell ourselves we are too busy. Sometimes we say the timing is not right. Sometimes we wait until we feel ready.
But if we are honest, a lot of times we are just waiting.
Waiting for confidence.
Waiting for permission.
Waiting for things to calm down.
Waiting for the perfect time.
And the perfect time almost never shows up.
So here is my challenge this week.
Don't bury something that still has life in it.
Make the call.
Go see your friends.
Spend time with your family.
Start the idea.
Have the conversation.
Take the first step.
Whatever gives you peace, purpose, joy, or growth, don't keep putting it off.
We are not promised forever.
But we do have today.
And today is enough time to do something.
Stay a little longer.
Love a little better.
Act a little sooner.
ExpectSuccess.
-Creg
Don't Confuse Polish with Purity.
There is something I need to do, can I make myself do it?
There is something I really want to do and know I shouldn't, can I stop myself from doing it?
Most of us understand the value of appearances.
We clean up. We dress well. We prepare. We try to make a good impression. We want people to see us as capable, successful, dependable, and maybe even like we know what we are doing. Some days we actually do.
There is nothing wrong with that.
The outside of the cup matters.
How we show up matters. Being prepared matters. Excellence matters. Taking pride in how we present ourselves matters. Nobody is lining up to drink from a cup that looks like it has been rolling around in the back seat of a truck for six months.
But here is the real question.
Are we as committed to cleaning the inside as we are to polishing the outside?
Because the outside may impress people, but the inside impacts people.
The outside may get attention, but the inside determines influence.
The outside may open a door, but the inside determines what we do once we walk through it.
It is easy to look the part. It is harder to become the person.
It is easy to talk about discipline. It is harder to live with discipline.
It is easy to appear grateful when everything is going our way. It is harder to stay grateful when the plan falls apart, the phone rings too much, the meeting runs long, and somebody takes the last good parking spot.
It is easy to seem humble. It is harder to remain humble when we win.
It is easy to seem patient. It is harder to be patient when life decides to test that patience before 9:00 a.m.
That is where ExpectSuccess happens.
The goal is not to stop caring about the outside. The goal is alignment.
What people see should match who we are becoming.
Our words should match our actions.
Our public life should match our private life.
Our reputation should match our character.
Our appearance should match our substance.
A polished outside without a clean inside eventually becomes empty. It may look good for a while, but sooner or later, life has a way of bumping the cup.
And when the cup gets bumped, what is inside comes out.
If we are carrying frustration, frustration spills out.
If we are carrying pride, pride spills out.
If we are carrying excuses, excuses spill out.
But if we are carrying gratitude, gratitude spills out.
If we are carrying discipline, discipline spills out.
If we are carrying faith, faith spills out.
If we are carrying kindness, kindness spills out.
So this week, take inventory.
What is inside my cup?
Is it pride or humility?
Is it frustration or gratitude?
Is it excuses or discipline?
Is it fear or faith?
Is it selfishness or service?
ExpectSuccess is not just about looking better. It is about becoming better.
Polish the outside. Yes.
Show up well. Be prepared. Do excellent work. Carry yourself with confidence.
But do not forget to clean the inside.
Because the strongest people are not just impressive from a distance. They are solid up close.
And that is the kind of person worth becoming.
ExpectSuccess. Happy Friday.
-Creg
Stop Complaining. Start Solving.
There is something I need to do, can I make myself do it?
There is something I really want to do and know I shouldn't, can I stop myself from doing it?
Do you ever feel stuck?
Stuck in your work. Stuck in your attitude. Stuck in your progress. Stuck in the same place, asking yourself, How do I move forward from here?
Most of the time, we think we are stuck because of our circumstances.
• The weather is bad.
• I am tired.
• Things are unfair.
• People are difficult.
• I do not have enough time.
• This is not working out the way I wanted.
But I want to challenge that thought.
Maybe it is not always our circumstances keeping us stuck. Maybe it is the mental habits we repeat every single day.
And one of the most dangerous mental habits is complaining.
Complaining feels harmless in the moment. It feels like we are just being honest. But complaining trains the mind.
It teaches the mind to say:
I am a victim.
Nothing can change.
Everything is unfair.
There is nothing I can do.
And after a while, your mind starts to accept that as the truth.
That is the danger. Your mind is talking to you, and you are believing it.
So we have to break the habit.
When the complaint shows up, stop and ask a better question:
What am I going to do about it?
That question moves you from complaining to solving.
My grass is too long and wet.
What am I going to do about it?
Go cut it.
I am tired.
What am I going to do about it?
Rest, adjust, or keep going anyway.
This situation feels unfair.
What am I going to do about it?
Find the next right step.
I spend too much time scrolling.
What am I going to do about it?
Set a limit, change the habit, and take control.
It works because the question forces movement. It does not let you sit in the complaint. It pushes you toward action.
Success does not come from repeating the problem. Success comes from finding the solution.
That does not mean life is easy. It does not mean every situation is fair. It does not mean you ignore reality.
It means you stop giving your complaint the power to lead you.
I have been working on this myself. I spend time on Twitter because I get a lot of research and ideas from it, and I have been following a leader who has challenged the way I think about this. The advice is simple, but it is not easy.
Stop complaining. Find the solution. Ask the question.
What are you going to do about it?
That one question can change the direction of your day. And if you ask it often enough, it can change the way you think.
So this week, pay attention to your thoughts. When you hear the complaint starting, interrupt it.
Do not feed it. Do not excuse it. Do not let it become your identity.
Ask yourself what action you can take.
Then take it.
ExpectSuccess,
-Creg
Stay A Little Longer.
There is something I need to do, can I make myself do it?
There is something I really want to do and know I shouldn't, can I stop myself from doing it?
First, I want to say I am sorry this message did not get out last week.
We had an issue come up that prevented me from sending it. I was disappointed because I have not missed a Friday message since January 1, 2025. That streak mattered to me, not because it was perfect or impressive, but because it represented commitment.
I hope it does not happen again.
But the truth is, I do not know.
And that leads right into this week's message.
We do not control everything.
We can make plans. We can build routines. We can try to do the right things. We can love our families, do our work, keep our promises, and still have life remind us that some things are not in our control.
Last week in church, our minister talked about this. We can do all the right things and still have hard things happen. Bad things happen to good people. They happen to us, our families, and the people we care about.
And when they do, it tests us.
It tests our patience, our strength, our faith, and what we say we believe.
We had one of those experiences recently, and I will be honest, those moments are not easy. They shake you a little. They make you stop and think. They remind you that maybe the goal was never to control everything.
Maybe the goal is to learn how to respond when life does not go the way we hoped.
Problems are coming. I do not say that to be negative. I say it because it is true. Every one of us will face things we did not ask for, did not expect, and did not deserve.
The question is not whether life will hit us.
The question is what we do after it does.
This week, my wife and I celebrated our 34th wedding anniversary. And when I think about the name of my book, Stay A Little Longer, I cannot help but think about her.
She is the definition of staying a little longer with me.
Marriage teaches you that. Life teaches you that. Love teaches you that.
You stay when it is easy, but more importantly, you stay when it is hard. You stay through the surprises, the disappointments, the changes, the stress, the unknowns, and the days when things do not go as planned.
That does not mean everything is always simple. It means commitment matters. Faith matters. Patience matters. Choosing each other matters.
And maybe that is true in more than marriage.
Maybe that is true in life.
I believe knowing you have the ability to persevere is one of the true secrets to making this life work. Not because life gets easy.
Not because the problems stop coming. But because we learn that we can endure more than we thought we could.
It is usually not the first punch that gets us.
It is the second one.
Then the third.
Then the fourth.
And sometimes, just when we think we have found our footing, another one comes.
I think about the movie Rocky. He takes more punches than seems humanly possible. He gets knocked down. He looks beaten. But somehow, he keeps getting back up.
That is what people remember.
Not that he never got hit.
Not that he never struggled.
They remember that he stayed in the fight long enough to give himself a chance.
So this week, whatever you are facing, stay a little longer.
Stay with your faith.
Stay with your family.
Stay with your purpose.
Stay with the work.
Stay with the people who love you.
Stay with the belief that this hard moment is not the whole story.
You do not have to have everything figured out. You do not have to pretend it does not hurt. You do not have to act like you are not tired.
Just take the next step.
Sometimes perseverance is not loud. Sometimes it looks like getting out of bed, making the call, saying the prayer, asking for help, doing the next right thing, or choosing not to give up.
Life will test us. That is not in question.
But we can respond with courage, faith, humility, and the belief that we have the strength to keep moving forward.
Stay a little longer.
You may be closer than you think.
-Creg
Success Is Better When It Is Shared.
There is something I need to do, can I make myself do it?
There is something I really want to do and know I shouldn't, can I stop myself from doing it?
I have done a thing.
I have written a book.
That still feels a little strange to say out loud, but it is true. And while the book will include some ideas that have shown up in these Friday messages, it is not just a collection of old messages put together. Some of the same lessons are there, but the format is completely different.
Over the next few weeks, I will probably reference a few ideas that are connected to the book. Not to promote it every Friday, but because writing it forced me to think deeper about some things I believe.
Here is the first one.
Success without people eventually feels empty.
Winning matters. Work matters. Goals matter. Discipline matters. I believe in all of that. I believe in getting up, doing the work, keeping promises, pushing through hard things, and trying to become better.
But if we are not careful, we can chase success in a way that slowly separates us from people.
And that is not really success.
I have talked about this before, but it makes me sad when I see people build walls around themselves. I understand why it happens. People get hurt. People get disappointed. People get let down. People get tired of conflict, drama, rejection, and feeling misunderstood.
So they start building a wall.
At first, the wall feels like protection. It feels safer. It feels easier. It feels like control.
But over time, that wall gets bigger. Then it gets harder. Then it does not just keep hurt out. It keeps love out. It keeps friendship out. It keeps encouragement out. It keeps connection out.
And eventually, a person can become so walled off that when they leave a room, a job, a team, or even this life, people barely know they were there.
No stories. No memories. No real impact. No grief. No connection.
That is a hard thing to think about.
Because the truth is, we were not made to do this alone.
You can accomplish a lot by yourself. You can make money by yourself. You can win awards by yourself. You can sit in a beautiful place by yourself. You can watch a sunset by yourself.
But it is sweeter when there is someone beside you.
It is better when success is shared. It is better when the hard days are not carried alone. It is better when someone knows your story, sees your effort, celebrates your wins, and helps you keep going when you are tired.
That does not mean opening yourself up to people is easy.
It has risk. People can disappoint us. Relationships can be messy. There can be conflict, misunderstanding, and hurt feelings. Being connected to others requires patience, forgiveness, humility, and sometimes courage.
But closing ourselves off has a far greater consequence.
Loneliness.
And loneliness can sneak up on us. It can happen even when we are busy. Even when we are successful. Even when we are surrounded by people. We can be winning on the outside and still feel empty on the inside if we have not allowed ourselves to truly connect with others.
The question is not just, "Am I winning?"
The better question might be, "Am I becoming someone who helps other people keep going?"
Am I making people feel seen? Am I encouraging someone who is struggling? Am I sharing the good parts of life with others? Am I letting people close enough to know me? Am I building something that matters beyond myself?
That is the kind of success I want to keep chasing.
Not just achievement. Not just numbers. Not just recognition. Not just winning.
I want the kind of success that includes people. The kind that leaves memories. The kind that helps someone else believe they can keep going. The kind that makes the room better because you were in it.
So this week, maybe we can all check our walls.
Are they protecting us, or are they isolating us?
Are we keeping out the wrong people, or have we accidentally started keeping out everybody?
There is nothing wrong with being careful with your heart. But there is a difference between being careful and being closed.
Success is better when it is shared.
Life is better when it is shared.
And maybe one of the greatest things we can do is not just win, but become the kind of person who helps others keep going too.
#ExpectSuccess,
-Creg
The Life Lesson Hidden in a Bad Golf Swing.
There is something I need to do, can I make myself do it?
There is something I really want to do and know I shouldn't, can I stop myself from doing it?
Last weekend, I played a lot of golf. And to be honest, I was not playing particularly well.
Actually, I felt completely lost with my golf swing. I could not figure out what was going wrong, and I was getting frustrated. I have been trying not to get mad on the course anymore, but this round was definitely testing my patience.
After about nine holes, one of the players in my group said something simple to me. He told me I was lining up way to the right of my target.
That was it.
My swing was not completely broken. My effort was not the problem. My attitude was being tested, but even that was not the main issue.
My alignment was off.
Because I was aimed in the wrong direction, it was almost impossible to make a repeatable swing and get the result I wanted. Once he helped me fix my alignment, I literally did not miss a shot the rest of the day.
Same person. Same swing. Same day. Same golf course. Same ability.
Completely different outcome.
The only thing that changed was my alignment.
Later that day, I started thinking there might be a bigger lesson in this than golf.
What about our personal alignment?
Are we living true to who we are and what we really want in life? Are we aligned with our family, our friends, our work, our values, and our beliefs? Or are we like I was on the golf course, feeling lost, frustrated, and wondering why the results are not matching the effort?
The hard part is that we do not always know when our alignment is off.
It usually does not happen all at once. It starts small. A little negative self-talk. A little distraction. A little compromise. A little frustration. A little overreaction to something life throws at us.
Then, without realizing it, we are aimed 30 yards to the right while still believing we are on the same path.
But here is the encouraging part.
Alignment can be corrected.
Sometimes we figure it out ourselves. Sometimes someone who cares about us sees it before we do. They may point something out that we do not want to hear at first. But if we are willing to listen, it can help us get back on track.
That is not always easy. Nobody loves being told they are pointed in the wrong direction. But the right feedback, from the right person, given with the right heart, can be a gift.
So this week, check your alignment.
Are your actions lined up with your goals? Are your habits lined up with your values? Are your words lined up with the person you want to be? Are you aimed at the life you say you want, or have you slowly drifted off target?
We all get out of alignment sometimes. That does not mean we are broken. It means we are human.
The important thing is to notice it, be honest about it, and make the adjustment.
And if someone you trust is kind enough to help you see it, be willing to listen. Sometimes a small correction can create a completely different result.
ExpectSuccess,
-Creg
A Meaningful Memorial Day.
There is something I need to do, can I make myself do it?
There is something I really want to do and know I shouldn't, can I stop myself from doing it?
It is Memorial Day weekend, and it is time to pause and honor what this weekend truly means.
I just put American flags in my front yard, and while I have done that many times, this weekend has always meant a little more to me.
One of my earliest memories is going to a cemetery with my mom many years ago. As I sit here today, I honestly do not remember whose grave we visited. But I do remember that it mattered to her. It felt important. It felt respectful. It felt like we were there to remember someone who deserved to be remembered.
That is part of what this weekend is about.
It is a time to pay tribute to those who have gone before us. Some are family members. Some are friends. Some are people who served and sacrificed in ways we can never fully understand. Some are bigger figures in our history who helped shape the lives we get to live today.
These people shaped us. They helped make us who we are. Their actions, their courage, their love, their example, and their sacrifice still matter.
And that brings up an important question.
Someday, we will be the ones being remembered.
What we do today will become part of someone else’s memory. The way we treat our kids, our family, our friends, our clients, our community, and even strangers will become part of the legacy we leave behind.
How will we be remembered?
What will people say we stood for?
When life got difficult, did we lead with strength? When people needed us, did we show up? When things were uncomfortable, did we do the right thing anyway?
Legacy is not built in one big moment. It is built in the small daily choices that tell people who we really are.
My hope is that our tribe is creating strong memories, positive examples, and lives that make the people around us better.
We all face hard moments. We all face pressure. We all face times when leadership is needed. And often, those are the moments people remember most.
So this weekend, let’s honor those who came before us.
And let’s also think about the example we are leaving behind.
Be the strength in someone’s life today. Be the steady voice. Be the kind heart. Be the person whose actions are worthy of a positive memory.
Have a meaningful Memorial Day weekend.
-Creg
Your Mood Does Not Get the Final Vote.
There is something I need to do. Can I make myself do it?
There is something I really want to do, and I know I shouldn't. Can I stop myself from doing it?
Question number one each week, every week.
To me, that is one of the first answers to living our best life. It is the basis of our personal operating system.
I had one of those days yesterday.
I had what felt like 100 tasks that needed to be done, and with every call, the list kept getting bigger. People needed things. Problems kept showing up. And honestly, some days the energy just is not there.
Call it drive. Call it discipline. Call it patience. Whatever it is, yesterday I was running low on it.
When that happens, it is easy to get grouchy. It is easy to get short with people. It is easy to act like everyone else is the problem when the truth is, you are just tired, frustrated, and operating at about 25 percent.
So what do you do?
Because most of the time, quitting is not an option. The work still needs done. The calls still come. The people around you still deserve the best version of you that you can give them.
But how do you push through without making everyone else pay for the battle going on inside of you?
There is an answer, but I will be honest, it is not always easy.
Some of us have mentors we can call. We can turn to our faith for strength, and I believe we should. But there are also days when nothing feels strong enough in the moment.
So where do you turn?
Sometimes, you have to turn to yourself.
That is hard, but it matters. In that moment, with whatever feeling you are having, you have to remind yourself that this day is not over. This mood does not get to make the final decision.
You have to flip the switch.
This is where talking to yourself matters. We have talked before about talking to yourself and listening to yourself. Well, this might be the moment you need to raise your voice a little.
Not to beat yourself down. Not to shame yourself. But to wake yourself up.
Yell if you have to. Say it out loud if you have to. Remind yourself that this day, this situation, this set of circumstances will pass.
And you have to make yourself believe that.
In all honesty, I wasted about 90 minutes yesterday feeling sorry for myself. I am not proud of that, but it is the truth. Then finally, I literally yelled at myself.
I gave myself a high-level butt chewing worthy of a Tom Izzo rant.
No, the day was not perfect after that. I did not suddenly become Superman. But I did change the direction of the day.
When my wife asked me how my day went, I was able to give her a positive answer.
Perfect? No.
Positive? Yes.
And some days, that is a win.
So when that day comes for you, maybe the answer is not waiting on someone else to fix it. Maybe it is not pretending you are not tired. Maybe it is getting honest with yourself and saying, “We are not staying here.”
Have enough humility to admit you are struggling.
Have enough discipline to not let that struggle lead the whole day.
And have enough belief to flip the switch when it needs flipped.
Go change the direction of your mood today.
ExpectSuccess,
-Creg
Money Fades. Legacy Stays.
There is something I need to do. Can I make myself do it?
There is something I really want to do, and I know I shouldn't. Can I stop myself from doing it?
I read a quote this week that really stuck with me, and like most Friday messages, that’s where this one begins. Sometimes a simple thought hits you at the right time and makes you stop and think a little deeper. This was one of those moments for me.
Most of us spend our lives working hard to build something. We save money, invest, plan ahead, and try to create security for the people we love. Leaving an inheritance feels important, and it is. But lately I’ve been thinking there may be something even more valuable than money.
What are you building that leaves a legacy?
Not something you leave for people… something you leave in people.
A true legacy changes the way the people around you live. It shapes how your children think, how your family treats others, how people handle adversity, and how they grow through life. Money can disappear. It can be spent, lost, or mismanaged. But the right legacy keeps moving forward through generations.
That’s the kind of wealth I want to leave behind.
I want to help people. I want my children and someday their children to know the mistakes I made, the lessons I learned, and the ways I tried to grow and become better. Honestly, there are plenty of things I wish I could go back and change. But maybe the lesson isn’t about avoiding mistakes altogether. Maybe the lesson is learning how to own them, grow from them, and use them to help someone else become better.
That’s legacy.
You’re not going to get it right all the time. None of us do. Life doesn’t rewind. But every day gives us another chance to build something meaningful through the way we live, lead, love, and respond.
Legacy is future wealth.
Go build that.
ExpectSuccess,
-Creg
Driven People Struggle With This One Simple Skill.
There is something I need to do. Can I make myself do it?
There is something I really want to do, and I know I shouldn't. Can I stop myself from doing it?
What’s the one thing you can do today that would make everything else easier or unnecessary?
And what’s the one thing you could do today that would make a positive difference for the people around you?
That question from The One Thing is simple, but it’s not small.
It makes you stop and think.
I like to work. I like to be available. I like to make sure things are handled.
And I know many of you are the same way.
You’re busy. Your phone is always close by. People need you. Clients need you. Family needs you. Your business needs you. There is always something that could be done.
But today I asked myself:
What’s the one thing I could do that would make this day great?
The answer was simple.
Be present.
That’s it.
Be where my feet are.
Not thinking about the next appointment. Not checking every message. Not feeling guilty about stepping away for a few days.
Just being present with people I love.
That sounds simple, but it’s not always easy. Most driven people struggle with this. We get so used to producing, solving, pushing, and responding that slowing down almost feels wrong.
But sometimes the most productive thing you can do is recharge.
Sometimes the best thing you can do for your clients, your team, and your family is to step away long enough to come back better.
My director of operations is going on a long overdue vacation, and my goal is to let her be away. I do not want her to come back to a pile of crap. We are going to let her be present wherever she goes.
So today, my encouragement is presence.
What’s yours?
Maybe it’s being present with your family. Maybe it’s making one important call. Maybe it’s encouraging someone who needs it. Maybe it’s taking care of your health. Maybe it’s simply putting the phone down and paying attention.
Whatever your one thing is today, don’t just think about it.
Do it.
Do it with purpose. Do it with heart. Do it like it matters.
Because it does.
Have a great Friday.
-Creg
The Best Life Advice I Heard in Arizona.
There is something I need to do. Can I make myself do it?
There is something I really want to do, and I know I shouldn't. Can I stop myself from doing it?
I am having a wonderful week in Arizona with friends I have known for over 30 years. Over the years, we have been acquaintances, business partners, friends, mentors, counselors, and sounding boards for each other
So instead of me writing the message this week, I asked them a question:
What advice would you give your 30-year-old self now, after all the life you have experienced?
The answer did not come quickly. They thought about it for a while. And after much reflection, Stu and Anita both agreed on the same thing.
They wished they had been kinder.
Kinder to others.
Kinder to themselves.
Not some earth-shattering revelation. Not a complicated life strategy. Just this: Be kinder.
We have talked about this many times before, but a good message is worth passing around.
Why is it so hard to be kind?
Why do we fight it when it seems so logical?
Why do we feel the need to judge, criticize, compare, and be so hard on people — including ourselves?
I don’t know the whole answer, but I do know this: giving grace and kindness should not be as hard as we make it. But sometimes it is.
So this week, let’s go out and give more grace to others.
And maybe even more importantly, let’s give more grace to ourselves.
ExpectSuccess.
-Creg
4/17/26 Friday Message
Hit in the Mouth All Week? Read This.
There is something I need to do. Can I make myself do it?
There is something I really want to do, and I know I shouldn't. Can I stop myself from doing it?
Have you ever had a week that you felt like you got hit right in the mouth?
I don’t mean once. I mean every hour of every day, it felt like something or someone was hitting you in the mouth.
You get hit so much you almost start getting used to the taste of blood.
Yep. I had one of those weeks.
Every step… pow. I felt like I had to keep getting up off the deck. And about halfway through the week, I realized something that bothered me even more than the hits themselves. I had forgotten every message I have ever shared with other people.
I was not doing what I should.
I was doing things I know I shouldn’t.
I was listening to myself instead of talking to myself.
And worst of all, I started wondering if it was all worth it.
That one hurt the most.
Because whether it sounds loud or soft, that is quitting trying to sneak in. Maybe not full-out quitting, but the message is there. The thought is there. And when that thought shows up, you better deal with it fast.
That is not strong leadership. That is not disciplined thinking. That is not the operating system we are supposed to live by.
I knew I had to turn it around.
I was talking to Rachel, my Director of Operations, and something came out of my mouth that flipped the switch for me. I said, “There is nothing we do not know how to handle.”
And the second I said it, I knew that was the message.
Not just for that moment. For every day.
There is nothing we do not know how to handle.
It does not mean it is easy. It does not mean it does not hurt.
It does not mean the week will not leave a mark.
It just means we have a way through.
God gives you what you can handle, and the operating system you live by is what leads you through it. That is why the standards matter. That is why the habits matter. That is why your mindset matters.
No, it was not a great week.
But it was still a positive week, because I took back control of the wheel just in time to avoid a crash.
And sometimes that is the win.
Not perfection. Not domination. Not some big dramatic comeback.
Just this: you took back control.
And my friends, that is all we can do sometimes.
Take back control.
Talk to yourself instead of listening to yourself.
Get back to what you know.
Get back to your standards.
Get back to your faith.
Get back to driving the car.
That is ExpectSuccess.
-Creg
High Love. High Standards.
There is something I need to do. Can I make myself do it?
There is something I really want to do, and I know I shouldn't. Can I stop myself from doing it?
I love the NCAA Tournament.
Yeah, it didn’t end the way we wanted, but what a ride. One of the things I love most about it every year is getting to watch the coaches as much as the players. You get a real look at leadership. You get to see how much they care, how much they invest, and how much it all means.
A lot of times, the toughest coaches are the ones crying the hardest when it’s over. I understand that. When you’ve poured that much into people, when you’ve pushed them, challenged them, believed in them, and walked through all the hard stuff with them, it means something.
There was a line I heard during the tournament that really stayed with me. It was simple, but it hit me deep.
High love. High standards.
Man, that says it.
You can only hold somebody to a high standard if you really love them. Otherwise, it just feels like criticism. It just feels like pressure. But when people know you love them, when they know your heart, the standard feels different. It means something different.
That made me think about my kids.
I didn’t ground them because I could. I didn’t have hard conversations because I was in charge. I held them to a high standard because I loved them more than I knew was possible. I wanted more for them because I cared so deeply about them.
That’s why that phrase hit me the way it did.
High love. High standards.
The older I get, the more things like that make perfect sense. And I think that is a great message for all of us in the tribe.
If you really love people, you don’t just let everything slide. You care enough to tell the truth. You care enough to challenge. You care enough to expect more. Not to tear people down, but to help them become who they are capable of becoming.
That’s real leadership.
So that’s what I’m thinking about heading into the weekend.
High love. High standards.
That’ll preach.
#ExpectSuccess,
-Creg
Resolve is a Choice.
There is something I need to do. Can I make myself do it?
There is something I really want to do, and I know I shouldn't. Can I stop myself from doing it?
Fear doesn’t always show up loud.
Most of the time, it’s subtle. Quiet. Easy to ignore.
But sometimes… it hits you straight in the mouth.
A moment. A setback. A loss. Something that shakes you.
And in that moment, you have a choice.
Not the first reaction — that’s human.
The real question is what you do after.
Do you run… or do you fight?
Because the people you see winning around you?
They’re not louder. They’re not luckier.
They just stay in the fight.
Day after day.
When it’s hard.
When it’s uncomfortable.
When they’d rather quit.
They keep showing up.
It’s not dramatic. It’s not flashy.
It’s a quiet hammer… pounding every single day.
That’s resolve.
And resolve is a choice.
The taste of fear doesn’t make them back down —
It strengthens their commitment.
So the next time life hits you…
Stay in it a little longer.
Understand this:
The battle isn’t won in a day.
It’s won over a lifetime of refusing to quit.
#ExpectSuccess,
-Creg
Leadership Requires Courage.
There is something I need to do, Can I make myself do it?
There is something I really want to do, and I know I shouldn't. Can I stop myself from doing it?
That’s how we start each week.
Those two questions sound simple, but they will preach to you a little if you let them. They get right to the heart of daily success, because most of the time, what holds us back is not a lack of talent, ability, or opportunity.
It’s fear.
And fear is sneaky.
Fear does not always kick the front door in when wearing a name tag. Most of the time, it slips in quietly. It looks like procrastination. It looks like avoiding the hard conversation. It looks like letting little habits slide. It looks like saying, “I’ll deal with that tomorrow,” knowing full well tomorrow has become one of our favorite imaginary friends.
Leadership requires courage.
Fear-driven leaders hesitate. They protect their image. They avoid uncomfortable conversations. They delay decisions that need to be made. Not because they are weak, but because they are human.
The truth is, every leader feels fear. Every single one.
The real question is not, “Do I have fear?”
The real question is, “Who is leading—my values or my fear?”
When fear is in charge, leaders:
avoid difficult conversations
tolerate poor standards
delay necessary change
seek approval over truth
manage perception instead of reality
stay comfortable instead of being decisive
A fearful leader protects comfort.
A courageous leader protects purpose.
So today, take a minute and be honest with yourself:
What does fear look like in my leadership?
How does fear damage trust?
What hard conversation have I been avoiding?
Where have I chosen comfort over clarity?
Here is the declaration for this week:
I will not lead from insecurity, avoidance, or image management. I will lead with courage, honesty, humility, and purpose.
ExpectSuccess Tribe, fear may always show up, but it does not have to take the lead.
Leadership grows stronger the moment fear stops making decisions.
Now go have a great Friday, make the hard call, have the honest conversation, and maybe stop letting “tomorrow” run the schedule.
-Creg
The ExpectSuccess Formula is Simple.
As we head into the weekend, I want to remind the tribe of the questions that shape everything for us.
Every week, we come back to these two questions:
Is there something I need to do, and can I make myself do it?
Is there something I want to do, but know I shouldn’t, and can I keep myself from doing it?
Those two questions get right to the heart of discipline, growth, and winning.
But there is more to the puzzle.
Another question we have to ask is this:
Are we talking to ourselves, or are we listening to ourselves?
That matters because our future is shaped by the voice we follow. If we only listen to ourselves, we often follow fear, comfort, excuses, and emotion. When we learn to talk to ourselves, we begin to lead our thinking instead of being led by it.
That is where the process begins.
Ask the questions.
Determine the answer.
Then decide who is doing the answering.
That is the process that wins.
We talk about process all the time because success is not random. It is not luck. It is not based on feelings. It is built through process.
Here is the formula:
Ask the right questions.
Answer them honestly.
Talk to yourself instead of just listening to yourself.
Do what needs to be done.
Stay away from what should be avoided.
And stay in the fight long enough to win.
That last piece matters more than most people realize.
If you are ever in a fight and think you are getting your butt whipped, stay a little longer, because the other guy is probably thinking the same thing.
That is true in life too.
We do not win every battle. But what we learn in the process is that we have the ability to stay. And that is something very few people ever discover about themselves.
Most people leave too early.
They quit too soon.
They back off when it gets uncomfortable.
They give in when it gets hard.
But there is power in staying.
There is power in finding out that even when it is hard, even when it hurts, even when it feels like you are losing, you are still there. You are still fighting. You are still standing.
At Realty Select One, we are process people. We are building the discipline to do what needs to be done, avoid what should not be done, lead our own thinking, and stay in the fight long enough to become who we are meant to be.
That is the formula.
That is the standard.
That is ExpectSuccess.
-Creg
Optimists Build the Future.
There is something I know I need to do. Can I make myself do it?
There is something I really want to do and know I shouldn’t, can I stop myself from doing it?
Last week I read a line in a book that stuck with me:
“The critic doesn’t change the world. The optimist does.”
Then, sure enough, I heard the same message again at church on Sunday. Different words, same truth.
Positive leads.
But we live in a world where negative sells.
Point out the flaws.
Tear something down.
Find what’s wrong.
Look at our political system. The person with a vision — a positive place to go — often struggles because the world is full of critics ready to explain why it won’t work.
And if we’re honest, it’s easy to fall into that trap.
It’s easy to look at something and find the one thing wrong when there are a million things right. Maybe it’s a survival instinct. Maybe it’s how we’re wired for protection. I don’t know.
But I do know this:
Criticism doesn’t change the world.
It’s easy to sit back and point out problems. Anyone can do that.
The people who actually change things are the optimists.
The ones who push through the critics.
Push through the doubt.
Push through the long list of reasons to stop.
They keep building.
They keep creating.
They keep believing something better is possible.
Being positive doesn’t mean pretending everything is perfect. Real problems exist.
But real change happens when someone leads with the positive and works to change the negative.
That’s the difference.
Critics point at problems.
Optimists build the future.
Expect Success,
-Creg
You Can Miss the Pain... But You'll Miss the Dance.
There is something I know I need to do. Can I make myself do it?
There is something I really want to do and know I shouldn’t, can I stop myself from doing it?
Last week we talked about the pot of boiling water and the carrot, egg, and coffee bean. Each one responds differently to the exact same environment.
This week, I want to focus on the egg.
When we put an egg into boiling water, it turns hard. I think that is true for us as humans too. It is easy for us to turn hard. In fact, I think it is one of our default protection mechanisms. We harden ourselves to protect ourselves. We isolate. We stop sharing. We pull back. We convince ourselves that if we stay guarded, somehow we can avoid more pain. And maybe for a moment it feels like protection.
But at what cost?
The egg is hard, but it is also lonely.
Isolation from anything bad, or thinking you are protecting yourself by shutting people out, comes with its own problems. Because when things do go bad, who is there to help pick up the pieces? If we have isolated ourselves out of arrogance, hurt, fear, or simply self-protection, we may end up exactly where we never wanted to be — alone.
That is what scares me the most as I get older.
The thought of not giving back, not opening up, and then being left alone at the end. Hard often leads to isolation.
There is a Garth Brooks song called The Dance. It is a great song, but there is one line that says everything:
“I could have missed the pain, but I’d have had to miss the dance.”
That is the egg.
The egg misses the dance.
So this week, open up. Care about something. Care about someone. Let yourself feel. Let yourself give. Yes, it may expose you to some pain, but it also opens the door to connection, purpose, and love.
This week, do not be the egg.
Go dance.
#ExpectSuccess,
-Creg
When Pressure Hits, Who Do You Become—The Carrot, the Egg, or the Coffee?
There is something I know I need to do. Can I make myself do it?
There is something I really want to do and know I shouldn’t, can I stop myself from doing it?
Today’s Friday message hits hard, because it’s the truth: we are responsible for our outcomes.
Not our circumstances. Not our environment. Not what people did to us, didn’t do for us, or what we wish was different.
Our response to our environment is what determines our successes and failures. No excuses. No complaining. Just the hard truth.
That’s why I love this word: response-ability.
Look at it. Response Able.
Able to respond on purpose. Able to choose. Able to lead yourself.
Stick with me—here’s the picture that locked this in for me.
Imagine a pot of boiling water. That boiling water is life—pressure, stress, disappointment, change… our environment.
Now put three things in that same boiling water:
• A carrot goes in strong… and comes out soft.
• An egg goes in fragile… and comes out hard.
• A coffee bean goes in… and it changes the water. It turns it into something better.
Same boiling water. Same heat. Same environment.
Three different responses. And if we’re being honest, we’ve all been all three at different times.
Some people go soft—they withdraw, avoid, shut down.
Some people get hard—they get bitter, angry, filled with complaints and blame. And some people… make coffee. They grow. They adjust. They improve the situation. They lead.
Here’s the hard part: the boiling water isn’t the boss of us. It doesn’t get the final say.
The mirror is telling us this: what happens next is on us—not the water.
I know this is hard to accept. It’s hard to live. Very hard.
But the people who embrace it? They separate themselves. They become the success story—not because life is easier, but because their response is stronger.
So today—whether it’s family, work, health, relationships, or life in general—choose your response.
Don’t be the carrot.
Don’t be the egg.
Go out and make a cup of coffee.
#ExpectSuccess,
-Creg
Your Energy Walks In the Room Before You Do.
There’s something I know I need to do… but can I actually make myself do it?
And there’s something I really want to do… and I also know I shouldn’t. Can I stop myself?
That’s the core battle most of us face every day.
Because doing the little things today that make you better tomorrow—when there’s no guaranteed outcome—can feel… honestly… annoying. Like, “Cool, I worked out and ate better… why am I still stressed?”
And it’s not like life is slow right now. It’s everything: finances, health, family, friendships, work… and then we’re supposed to have hobbies, be patient, stay positive, and drink enough water? Sure.
It’s decision after decision after decision—and yeah, sometimes we miss.
But here’s a perspective I love: baseball.
If you’re successful 1/3 of the time, you’re a Hall of Famer.
You can look at that two ways:
• You fail 2/3 of the time, or
• Every time you step up to the plate, you’ve got a real shot at greatness.
Both are true. The difference is the lens you choose.
So today, I’m choosing the “I’ve still got a shot” lens.
Once a month I’m going to recommend a book I’ve read, and this month it’s The Energy Bus by Jon Gordon. I’ve been following him a lot lately—he’s one positive dude. Borderline suspicious… like, who wakes up like that?
But seriously—his message is simple and strong: you choose your energy. And you always get another chance to be great.
So this Friday, let’s go to bat.
Do the thing you know you need to do—just one solid swing today.
And don’t do the thing you already know is going to cost you later.
No perfect week required. Just a good at-bat today.
Expect Success,
-Creg
Stop Feeding the Worst Version of You.
There’s something I know I need to do… but can I actually make myself do it?
And there’s something I really want to do… and I also know I shouldn’t. Can I stop myself?
Here’s what I’ve never heard anyone say: “You know what would really help me improve? Being more negative.”
Go ahead—say that out loud. 😂
It sounds ridiculous because it is ridiculous.
So what’s the goal today: get better… or get worse?
I’ve got a friend who says he’s a “realist.” Translation: he’s negative with a fancier label. But you can tell the truth and still stay positive. I’m not saying ignore reality—I’m saying your lens determines your response. And your response determines whether you improve or decline.
As we think, we become.
The thoughts we repeat and the words we speak? We start living inside them. Those thoughts shape our reality.
We’ve talked about self-talk before, and this is another message in that same lane.
What if the messages you sent yourself were:
• I am positive.
• I am strong.
• I am creative.
• I am resilient.
You get the idea.
So here’s the challenge this week—I’ll let you fill in the blank, but do this:
Start this sentence: “I am ________!”
Rome wasn’t built in a day, so let’s start with one brick.
Today… I am unstoppable!
Expect Success,
-Creg
When the Winter Blues Hit, Kindness Hits Back Harder.
Expect Success Tribe,
There’s something I know I need to do… but can I actually make myself do it?
And there’s something I really want to do… and I also know I shouldn’t. Can I stop myself?
I just want to share something with you as we head into the weekend.
I’ve been thinkin’ about how the world is circular. What you put out there has a way of comin’ back around. A good deed doesn’t just vanish into thin air. Kindness travels. Encouragement travels. And sooner or later, it finds its way back home.
I felt that this week.
I’ll be honest… the winter blues tried to settle in on me a little bit. I was still showin’ up, still doin’ the work, but my spirit was feelin’ a touch heavy. Just a little down.
Then one of our Tribe members, Angie, reached out and encouraged me — and it came at the perfect time. They reminded me I’m makin’ a difference. That what we’re doin’ matters. That I’m helpin’ people even when I don’t always see it in the moment.
And it set me right back on course.
That’s the circle. When you pour into people, God has a way of sendin’ it back around to you — sometimes through the exact folks you’ve been tryin’ to lift up.
So today, here’s my challenge for you: put somethin’ good into the circle.
Send that kind text. Make that call. Give that compliment. Do the right thing even if nobody’s clappin’ for you.
Because what goes around comes around… and I want us sendin’ good into this world.
Expect Success,
-Creg
The Most Important Conversation You'll Have All Day.
Tribe,
Two questions I want you to chew on this week:
• Who's doing the talking in your head?
• Are you listening to yourself… or are you talking to yourself?
I was reading a book recently and stumbled on this idea. Honestly never thought much about it before. But once you see it? You can't unsee it.
We all talk to ourselves all day long. Problem is, most of us don't realize how brutal we are when we do it.
I've got this buddy Tim. Great guy. We golf together all the time—always a good time. But the way he talks to himself on the course? Man, it's rough to watch.
If someone talked to me the way Tim talks to Tim after a bad shot, I'd be ready to fight. The guy absolutely destroys himself. Says stuff to himself he would never say to me. Not once.
And here's the kicker…
I started paying attention to how I talk to myself throughout the day. And guess what? I do the exact same thing.
If I asked Tim for advice, he'd give me something solid. Thoughtful. Smart. He's a good dude. I trust his take on things.
But Tim's advice to Tim? Garbage. Straight-up terrible.
And my advice to myself? Same boat.
So here's the thing:
Inside my head—who's talking, and who's listening?
The more I notice it, the more I realize I need to be talking more and listening less—especially when that voice gets negative and starts ripping me apart.
Here's an example:
If I asked Tim, "You think I could shoot a 73 tomorrow?" he'd probably say:
"Yeah, absolutely. I played with you last week—you shot 72, your putting was dialed, short game was solid. No doubt you can do it."
But if Tim asks himself that same question?
Total meltdown. He's rattling off every bad shot he's ever made and convincing himself he's trash.
That's the problem.
Who's talking? Who's listening?
Look, this might not hit you right away. But pay attention this week. I promise you'll start to notice it.
So here's what I'm asking: Try it for one week.
Catch that voice when it shows up. Notice what it's saying. Then talk back to it—the way you'd talk to a buddy you actually care about.
Because here's the truth:
Most of us would never talk to someone in this Tribe the way we talk to ourselves.
We'd never be that harsh. That unfair. That mean.
So let's change that this week.
Talk soon,
— Creg
Expect Success Isn't a Slogan. It's a Choice.
There is something you are supposed to do… can you make yourself do it?
There is something you know you shouldn’t do, but really want… can you stop yourself from doing it?
That’s discipline. And discipline is the bridge between where you are and where you want to go.
Now here’s something I’ve been thinking about:
When you see the good, look for the good, and expect the good… you start to find the good.
But what’s the hardest part of that?
For me, it’s expecting the good.
Because it’s easy to spot good after it happens. It’s even possible to look for good when you’re in the right mood. But to wake up in the morning and genuinely expect something good to happen? Honestly… that takes work.
And here’s the crazy part: they say what you think, you become.
So if you don’t think good is coming… how do you become good? How do you build a good life? It’s circular—and usually to our detriment, not our success.
That’s why I respect people with real faith. I’m not trying to get into theology, but there’s something powerful about believing in something bigger than yourself—something purposeful—something that pulls you forward.
So here’s the challenge:
Tomorrow morning—Saturday—wake up and expect something good to happen.
Just one day. Do it on purpose.
Because Expect Success isn’t just a slogan—
It’s a decision.
-Creg
What My Coach Taught Me About Never Quitting.
1. There’s something I shouldn’t do, but I really want to. Can I keep myself from doing it?
2. There’s something I know I need to do, but I really don’t want to. Can I make myself do it anyway?
My dad was a football coach. His personality and hard-ass way of looking at life certainly have had a major impact on me and my development throughout life. His qualities are hard work, loyalty, and an undeniable never-ever-quit attitude.
I don’t know how old I was when these words of wisdom came to me, but I have never forgotten them and have drawn upon them many times throughout my life.
He said if you are ever in a fight, and you think you are getting your ass whipped, just stay a little longer because the other guy is thinking the same thing. If you stay just a little longer, you will win. If you knew my dad, he was probably referring to a real fight, but I heard him say this to our football team time and time again. You hear this in other ways in messages from other motivational figures. Jim Valvano’s iconic speech while fighting cancer. Don’t give up, don’t ever give up. This is the same message. You quit once, and you become a quitter for the rest of your life. I could go on, but I am sure you get the message.
So today, we will all face something. No matter how hard it is, don’t quit, don’t ever give up, because the guy on the other side will quit or give up. The guy on the other side may be a relationship, a job, or a personal addiction. It applies to anything. Reach down deep and push through.
Our tribe always comes out on the other side as winners.
Expect Success,
-Creg
You Might Be Someone's Mentor and Not Even Know It.
Expect Success tribe,
Let’s kick off Friday with that little secret we talked about last week:
You know that thing you should do… can you make yourself do it?
And you know that thing you shouldn’t do… can you stop yourself?
Now, quick story.
I go to a church where the preacher starts every sermon the same way: “Everybody is welcome.” Every single week. Same opener. Same short reminder. And the more I’ve sat with it, the more I’ve realized… that’s not repetition. That’s leadership. People don’t need a new message as much as they need a true one—delivered consistently.
So I’m stealing it. I’m going to remind you of the two questions above each week.
Now let me ask you something: do you have a mentor?
Most of us do… and here’s the funny part, some of them don’t even know they’re mentoring us.
Sometimes it’s not a formal “meet for coffee once a month” situation. Sometimes it’s just someone you quietly watch and think, “Yeah… that’s how I want to show up.”
I’ve got a few tribe members like that. Greg and Margo are two of them.
I love how they carry themselves. How they treat people. How they move through life with class and kindness. We haven’t been especially close over the years, so if they’re reading this, it might catch them off guard. But I know this: if I called and needed real advice, real perspective...Greg would show up.
And once I started thinking about that, it hit me… there are a lot of “Greg and Margos” in my life. People who influence me without ever giving a speech, without a title, without a program. Just by being steady. By being decent. By being the kind of person you can’t help but respect.
You don’t have to eat breakfast with someone every day to learn from them.
So where am I going with this?
Here’s the point I landed on: we’re all becoming who we’re becoming because of the people who influence us—loudly, quietly, directly, indirectly… all of it.
Which means this:
You might be someone’s mentor… and you don’t even know it.
Somebody is watching how you respond under pressure.
How you treat the server.
How you talk about your family.
How you handle a rough day.
How you keep promises...especially the ones nobody else sees.
So today, go out and earn that role.
Be the kind of “hidden mentor” someone feels lucky to have in their world.
And Greg and Margo… keep doing what you’re doing. You’re teaching without even trying.
Expect Success,
-Creg
Two Questions That Will Define Your Success in 2026.
Happy 2026, ExpectSuccess Tribe!
You’ll hear some familiar themes this year—and that’s on purpose. I’m not here to recycle last year’s posts, but I am here to keep bringing you something meaningful every single week.
I listened to a Nick Saban talk recently, and he boiled success down to two questions we have to answer every day:
1. There’s something I shouldn’t do, but I really want to. Can I keep myself from doing it?
2. There’s something I know I need to do, but I really don’t want to. Can I make myself do it anyway?
That’s it. Two questions. Daily.
And since it’s New Year’s resolution season, I figured we’d start right there. I’m printing these out and putting them on my desk as a reminder—because if I can answer those two questions consistently, I’ll be successful in 2026. Simple, right?
We’ll see.
If you see me down 28 pounds by May 1, you’ll know I’ve been answering those questions the right way.
Now let’s go kick 2026’s ass.Two Questions That Will Define Your Success in 2026
Expect Success,
-Creg
The Grand Finale of 2025
This is it. The final message of 2025.
At the start of the year, I set one simple goal:
Write one of these messages every week for 52 weeks.
And I did it.
A tribe member, John Schumacher, can vouch for that goal.
Why does that matter?
Because this entire year, I’ve tried to live and teach one thing: Process over outcome.
In summary:
• Process wins.
• Commitment wins.
• Doing the right thing wins.
Being process-oriented isn’t glamorous. It’s not flashy. It’s often boring, repetitive, and unseen. But it is the foundation of all success.
So for 2026, I wish you process.
The discipline to show up.
The humility to do the small things.
The courage to keep going when it’s not exciting.
But that’s not my most important message.
After writing 51 of these, something finally sunk in—deeply.
I asked myself, “What is the most important message I could leave with my tribe?”
I thought about it.
I wrestled with it.
I prayed about it.
And this is what the process has taught me: Appreciate the Now
One day, we run out of time.
The hourglass runs out of sand.
It feels like it never will—but it does.
And often, it happens faster than we think.
This year, I’ve lost friends to cancer.
I’ve watched strong, tough, wonderful people age into misery.
I can’t get that time back.
I’ve looked over this year and realized:
there are relationships I didn’t invest in enough.
Nothing felt urgent. There was no “emergency.”
But the hourglass was still losing sand.
Here’s the truth I can’t ignore anymore:
Relationships are a process, too.
Cherish that process—every single day.
Cherish:
• Every conversation.
• Every shared meal.
• Every small, ordinary moment with people you love.
It cannot always be about me or my goals or my grind.
If it is, we miss the only thing that’s actually real:
the now with others.
We have finite time.
Finite energy.
Finite sand in the glass.
Make the most of it.
To my tribe in 2026:
Keep working the process.
Keep doing the right things.
Build your business, your health, your finances.
But above all…
Do not waste your sand.
Appreciate the now. Cherish your people.
As I sit here writing and finishing this up, I find myself emotional.
This year has given me more than I could have ever expected,
and I want to thank you for sharing this journey with me.
With gratitude for walking this year with me.
Expect Success,
– Creg
Five Lessons That Defined My Year—and Might Inspire Yours.
It’s the second-to-last Friday of the year.
The grand finale message is already written… so I guess this is the lead-in to #52.
That makes 51 messages so far this year, and honestly, I’ve learned a ton.
This isn’t the final message, but today I want to share the five biggest lessons I’m taking with me from this year:
1) People care.
It’s easy to move through life thinking nobody cares and the world is falling apart. The news sells that story every day. But what I’ve found—over and over—is that people do care. About their families. Their neighbors. Doing the right thing. There’s a lot of good out there.
2) You have to look for the positive.
Good things are happening around us daily… but you don’t “accidentally” notice them. You have to choose to see them. And when you do, it changes the way you walk through your day.
3) We don’t talk to each other enough.
We live in a world of avoidance—texts, emails, DMs, posts… anything except a real conversation. But connection doesn’t happen through notifications. It happens when we pick up the phone, look someone in the eye, and talk.
4) We focus too much on what we want—and not enough on what we already have.
You know I love goals and dreams. They keep us alive. But appreciation is a hard trait to master. And it’s a game-changer when you do. So here’s the challenge: work on gratitude like it’s a skill.
5) Process over outcome wins—every time.
I started here, and I’m ending here. The tortoise beats the hare in the long run. Consistency wins. Reps win. Showing up wins. Trust the process.
Next week, I’ll share my final thought—and my biggest lesson of the year.
Until then, I hope you and your family have a Merry Christmas.
ExpectSuccess,
-Creg
Don't Quit Before the Best Chapter.
Happy ExpectSuccess Friday!
A few weeks ago my Uncle Bill asked me, “So… what’s left for you?”
I’ll be honest—I didn’t have a clear answer. But I do know this: I feel like there’s still a story left unwritten. There are chapters ahead I haven’t even imagined yet, and because of my failures, I hope I’m better prepared to handle whatever those chapters bring.
Then, this week, a younger person asked me, “What was your biggest failure?”
I had to laugh—because trying to pick just one would require a tournament bracket. I’ve had deals fall apart, clients I lost, goals I missed, and ideas that looked amazing in my head and not-so-amazing in real life. At the time, each one felt like a disaster. Looking back, every “big failure” was actually a turning point.
Because of those failures:
• I had to learn humility.
• I had to admit I didn’t have all the answers.
• I had to become more coachable, more reflective, more willing to grow.
And there were absolutely times I swore I wanted to quit. I thought, “That’s it. I’m done. I’m moving to the beach to sell Coors Light and live a simple life.”
But every time, there was this small, stubborn voice inside that wouldn’t let me:
• “You’re not done yet.”
• “Learn from this, don’t run from it.”
• “This mess is going to become a message.”
Honestly, I think that’s why I get to write these ExpectSuccess messages now. Failure didn’t just knock me down—it shaped me. It gave me perspective, empathy, and stories that are real, not theoretical. It taught me how to get back up, how to keep going, and how to encourage others who feel like quitting.
So when someone asks, “What was your biggest failure?” or “What’s left for you?” here’s where I’ve landed:
• My biggest failure would’ve been quitting when it got hard.
• What’s left for me is a story that’s still being written—and failure has been my training for the chapters ahead.
If this week didn’t go as planned, you’re not broken and you’re not behind. You’re in preparation. Take the lesson. Keep your sense of humor. Listen to that quiet voice that says, “Don’t give up.” Your unwritten story might be the best part of your life—and your failures may be the very thing that prepared you to live it well.
Expect success. Respect failure. And if you ever do end up selling Coors Light on the beach… make sure it’s the victory lap, not the escape plan.
Have a great weekend,
-Creg
Thank People for Who They Are.
One of my favorite parts of our Tuesday office meeting is when we go around the table and each person has to give thanks to someone. It can be for something simple or something huge—it doesn’t matter. The point is: be thankful.
Most of the time, we thank people for what they do for us, buying us lunch, helping with a listing, covering a showing, solving a problem. And that’s great—we should absolutely appreciate those things.
But last week I came across a message that completely shifted how I think about gratitude:
"Don’t just thank people for what they do. Thank them for who they are."
That hit me.
This week in our meeting, instead of thanking our office manager and lead assistant for all the tasks they do (which are endless and amazing), I realized something deeper. They don’t just do the work because it’s their job.
They do it because of who they are.
They truly want us to succeed. The long hours, the details, the problem-solving—that’s all just a byproduct of their core beliefs and their hearts for this team. So I didn’t just thank them for printing, organizing, scheduling, and solving. I thanked them for being selfless, caring, and invested in our success.
That kind of gratitude is different.
It’s deeper.
And it’s more accurate—if the shoe fits, it can’t be fake praise.
So here’s your Expect Success task for the week:
Thank someone for who they are, not just what they do.
• Don’t just say, “Thanks for shoveling the snow.”
Say, “Thank you for loving me enough to take care of me in that way.”
• Don’t just say, “Thanks for helping with that file.”
Say, “Thank you for being the kind of person who always has my back.”
Look for the heart behind the action.
Honor the character, not just the checklist.
Have an amazing weekend, and as always—
Expect Success.
-Creg
The Power of Self-Awareness.
Hey Expect Success Tribe,
As we wrap up the week, I’ve been thinking about one of the most important skills we can develop: self-awareness.
I’ll be honest—I’m not always sure where I land on this. Some days I feel like I’m pretty dialed in, and other days I realize I’ve got more blind spots than I thought. But that’s exactly why this matters so much.
I came across a quote that really hit me:
“If you can identify a problem within yourself before a coach tells you… you have a better chance of solving that problem.”
That’s the heart of growth: seeing it in yourself before someone else has to point it out.
I’ve been reading and thinking more about self-awareness, and here are a few thoughts to take into the weekend:
1. Notice your patterns.
How do you start your day? How do you respond under pressure? What do you say to yourself after a win—and after a setback? You can’t change what you don’t first notice.
2. Name your emotions—don’t be run by them.
Instead of “I’m just mad” or “I’m just stressed,” try: “I’m feeling frustrated because ___.” When you can label what you’re feeling, you can lead it instead of letting it lead you.
3. Own your strengths and your blind spots.
Self-awareness isn’t beating yourself up. It’s saying, “I’m strong at ___, and I need help with ___.” That level of honesty is where real growth and better relationships come from.
4. Watch your impact, not just your intent.
Good intentions are great—but how did the other person actually experience you? Self-aware people pay attention to the effect they have in the room—and they’re willing to adjust.
5. Take radical responsibility.
Self-awareness shows up when you say, “This is on me. What can I learn? What will I do differently next time?” That’s where trust, maturity, and momentum are built.
As you head into the weekend, ask yourself:
👉 Where can I be 10% more self-aware next week—in my habits, my conversations, or my mindset?
Expect Success,
-Creg
Today Is the Day!
We’re coming up on the end of the year—the traditional time when everyone looks back, then makes big promises for the year ahead.
I think that’s backwards.
A year is too long. Bad habits sneak in. Excuses build up. We drift. That’s why I’m a fan of The 12 Week Year—it breaks the year into four focused 12-week “years.” Shorter cycles, faster feedback, more urgency.
Because the real problem with most goals isn’t the plan.
It’s inaction.
We tell ourselves we have time.
“I’ll start after the holidays.”
“I’ll get serious in January.”
“I’ll do it when things calm down.”
But you and I both know: that “perfect time” never shows up.
So here’s the truth:
Today is the day.
• Today is the day you start your 2026 “New Year’s resolution.”
• Today is the day you get in better shape.
• Today is the day you become more accepting.
• Today is the day you make more time for the people you love.
• Today is the day you choose to Expect Success for yourself.
And it doesn’t have to be huge or dramatic. Big change is built on small, consistent action.
Over the last few weeks, I asked you to share what change you want to make next year.
Let’s ramp that up.
👉 Today, share ONE specific action you’re going to take to make a difference—in your health, your relationships, your business, your mindset, or your community.
Not “someday.”
Not “when I have more time.”
Today is the day.
Expect Success,
-Creg
The Two Questions That Will Change Your Life—If You’re Willing to Ask Them.
I've been thinking a lot lately about how much we get in our own way.
It’s usually not the market, the competition, or our circumstances. Most of the time, it’s our own poor self-talk, bad attitude, and quiet self-sabotage.
Staying on the right path is hard, so I’ve been looking for a simple way to think about self-discipline. I found one that really clicked for me.
We only have to answer two questions over and over each day:
1. Here is something I’m supposed to do, but I really don’t want to. Can I get myself to do it anyway?
2. Here is something I’m not supposed to do, but I really want to. Can I keep myself from doing it?
That’s it. Simple, not easy.
I’m going to start intentionally using those two questions in my own life.
If you see me in 6 months and I’m down 25 pounds, you’ll know I’ve been answering them well and answering them consistently.
At the heart of it, it’s the constant battle of feeling vs. choice:
• Do I feel like it?
• What do I choose?
Expect Success isn’t about waiting to feel motivated.
It’s about choosing the action that moves us toward who we want to become—whether we feel like it in the moment or not.
-Creg
The Easiest Hardest Thing.
Tribe,
I’m sitting in a deer stand this morning, watching the sun climb over the woods and fields. It’s about as peaceful as life gets. On this trip, I try to set work aside and reflect—who I am, who I want to be tomorrow, and the simplest way to get there.
Success comes from small things done every day. Writing this message is one of those. I’ve got seven more to go this year, which will make 52 straight weeks—an important promise I made to myself. The writing hasn’t been hard; not letting life butt in has been the challenge. In sales, there are a few simple weekly actions that all but guarantee long-term success. They’re the easiest, hardest things in the world—easy to understand, hard to do—because life keeps trying to interrupt. That’s why stubborn consistency matters.
We have seven weeks left in the year. Here’s my challenge: choose one nonnegotiable for next year. Decide it, prepare for it, and lean into it. I’d love to hear what yours will be over these next seven weeks. I haven’t selected mine yet, but I will—and I’ll share it.
Do the easiest hardest thing today.
Expect Success,
-Creg
Accountability: Process > Promises.
Some of you say I’ve gone soft lately. That’s cute. I’ve been called plenty of things—“soft” wasn’t one of them. Maybe I’m kinder with age, but let’s not jump to conclusions. It’s time to get back to accountability.
We all talk about what we want—goals, expectations, what we think we’re owed. We get jealous of what others have. I fall into that trap too. But here’s the truth: if you’re not where you want to be, you’re not doing what’s needed daily. Because look around—there are people doing the exact same things at a higher level and getting results.
Why? They’re committed to the process, not the outcome.
Process is everything. If you don’t have what you want, own it. Even an imperfect process, done every day, beats complaining every time. I’ve been talking to a lot of people lately (including myself), and wow—do we make excuses.
So let’s cut it: What’s your process?
Not your dreams. Not your intentions. Your daily process toward your goals. Are you doing everything required to reach them?
The battle isn’t won at the goal. It’s won in the everyday fight.
Your Friday Check-In:
1. What was your process this week?
2. Did you execute it daily?
3. What will you tighten next week?
#ExpectSuccess,
-Creg
Flush the Negativity. Choose Kindness Instead.
The other day, one of our agents came into my office, clearly upset. It was just one of those days — the kind where you start to lose a little faith in humanity. She’d been dealing with some folks who, frankly, were just mean-spirited. No matter what she did, it wasn’t enough. They were dishonest and unfair.
Now, this agent is one of the kindest, most genuine people I’ve ever known. She truly cares about others. We sat down, talked it through, and reminded ourselves of all the good things in life — then decided to flush that negative experience right where it belongs. 🚽
It’s easy to focus on the bad and let it pull you down. But instead, we made a pact that day: we’re going to be the people who restore others’ faith in humanity. We’re going to prove that there are still good people out there.
There are now hundreds of ExpectSuccess Tribe members — and together, we can make a real impact. So today’s challenge is simple: be that person. Be the one who reminds others that kindness, honesty, and goodness still exist.
Our small group has the power to touch thousands of lives today. Let’s go out there and change some hearts and minds.
Expect Success,
-Creg
Choosing Grace Over Being Right.
I once read that spending your time trying to be right is a waste of time. I didn’t fully understand that back then—but this week, I saw it in action. I watched two people I care about so convinced they were right that they stopped hearing good advice and started burning bridges. It made me pause and ask myself: Do I ever do that? I’m sure I do. And it got me thinking—what does that cost me?
Confidence and conviction are keys to success, no doubt. But when being right becomes more important than learning, growing, or maintaining relationships… that’s when it turns into a trap. You see it everywhere—look at politics and the shutdown talk. Each side so determined to “win” that everyone loses.
So what’s the point, Creg?
Here’s the point: I’m done needing to be right at all costs. I’m choosing to let go of that instinct to defend myself and instead focus on listening, understanding, and learning. My thoughts are my beliefs—they don’t need to be proven to anyone else. I don’t have to die on a hill to show the world I’m right.
At church last week, they talked about something that hit home—grace. Maybe I didn’t get the exact message, but here’s my takeaway: have grace for others, even when they’re “always right.” Because grace builds bridges. And bridges move people forward.
As a team, let’s choose grace over being right. Let’s be more interested in growing together than in winning arguments. That’s how we lead, learn, and keep moving toward success—together.
Happy Friday, Expect Success Tribe. Let’s go lead with grace this week.
-Creg
Mind the Gap: Where You Are vs. What You're Capable Of.
🔥 EXPECT SUCCESS FRIDAY FIRE! 🔥
We love to talk about “potential,” but let’s be real — it’s not just about what could be possible. It’s about the Capability Gap — the distance between what you’re capable of and what you’re actually doing.
When you truly understand that gap, you unlock the power to close it — and that’s where transformation happens.
Here’s what you need to know:
1️⃣ Your full capability — what you’re truly capable of when you give it everything you’ve got.
2️⃣ Your current delivery — what you’re actually producing right now.
Most people underestimate their full capability and overestimate their current delivery. That’s why their Capability Gap is much bigger than they think!
And here’s the truth — you can’t close that gap alone. You need people who see your greatness even when you don’t and hold you accountable when you fall short.
This isn’t just about business or sports. It’s about LIFE.
👊 Do you have people who stretch your vision and remind you how much more you’re capable of?
💬 Do you have people who love you enough to tell you when your effort isn’t cutting it?
Those are your truth-tellers. Your growth partners. Your tribe.
We all need people who challenge us to raise our standards — to become better leaders, friends, partners, parents, and teammates.
So today, take inventory.
✅ Who’s helping you see your true capability?
✅ Who’s calling you out on your current delivery?
Once you know your Capability Gap, chase it down relentlessly. Because closing that gap — that’s where growth, fulfillment, and success live. 🚀
Let’s GO. Expect Success. 💪🔥
-Creg
The Courage to Pause Today Creates the Success of Tomorrow.
Growth doesn’t just happen. It starts with reflection.
And reflection isn’t always comfortable.
It asks us to get a little vulnerable—
to admit where we’ve messed up,
to notice the excuses we’ve been leaning on,
and to stop worrying so much about opinions that don’t really matter.
That’s not weakness. That’s strength.
Because the moment we get honest with ourselves, the game changes.
I’ve spent time with some incredible leaders—people who’ve built amazing things.
And the common thread I’ve seen?
They all hit another level of success the moment they stopped pretending and started reflecting.
The truth is, no matter where we’re at—
how much we’re earning, what we’ve achieved, or how far we’ve come—
there’s always more potential in the tank.
I know it’s true for me.
I’m guessing it’s true for you too.
So this week, instead of pushing harder, try pausing longer.
Give yourself space to reflect.
That’s where the breakthroughs start.
That’s how we Expect Success.
-Creg
When Cynicism Knocks, Answer With Joy.
Cynical. Am I becoming that person? Am I starting to look at the world through cynical eyes? It feels easy these days. Scroll the news, check social media, and it’s all bad. Even worse, I see people who seem to search for the bad—almost blind to the good. Statistics of crime, violence, moral decay… we can pile those up in a heartbeat. But try stacking up the positive? That takes more effort.
Last week at our tailgate before the Western Michigan game, I had a first-time meeting with an out-of-town client. In the middle of small talk, he asked me who all these people were around us. I looked around—150+ people—and simply said, “They’re my friends.” And for a moment, cynicism didn’t stand a chance. I thought, Damn. How lucky am I? These people are my life. Each one has a part in my happiness. And yeah, after six Coors Lights on an Illini game day, I may claim to be the greatest guy on earth—but here’s the truth: those friends are still my friends on Monday. That’s not cynical. That’s just grateful.
We have to fight cynicism with everything we’ve got. We can’t let it drive the bus. There’s too much good around us—proof everywhere, if we just look up and notice.
#ExpectSuccess,
-Creg
From Self-Doubt to Something Bigger.
It’s been a good week! Three different members of our tribe reached out to me and shared how these Friday messages have impacted their lives and how they’ve used them in their own personal experiences. When I first started writing these for my staff, I never imagined what this would become.
To be honest, I’ve had a lot of self-doubt along the way. I’ve worried about how these messages might come across—whether people might think I’m being arrogant or judgmental. I’ve even questioned whether I had anything worth sharing at all. Doubt, doubt, doubt. But this week, hearing from you reminded me it’s worth it.
So what’s the message this week? Simply this: we all have a way to help people.
With everything going on in our country right now, why not choose to be a helper? I have my way of encouraging and supporting others—but what’s yours? Each of us has something we can give beyond ourselves. If you already know what that is, lean into it. And if you don’t, it’s time to find it.
#ExpectSuccess,
-Creg
A Simple Exercise That Deepens Gratitude.
This week I was asked to speak at an awards banquet about a friend of mine—someone I greatly admire. What I thought would be a simple task turned out to be harder than expected. It made me stop and really study why I respect this individual.
You can always stand up and say, “This is my friend, and they’re a great person,” but words like that don’t really carry weight unless you can share why. The impact comes when you give real, tangible reasons—specific qualities and stories that show others why this person matters.
As I prepared, I found myself thinking bigger. What if I had to honor my wife? Or my family? Or other close friends? What would I say about them? Doing this kind of reflection makes you look deep—not only into who they are, but also into who you are and what you truly value. Because when we talk about the people we love and admire, we end up revealing just as much about ourselves as we do about them.
Here’s something to try: pick a few people in your life this week and write a short “speech” about them. You may never give it publicly, but the act of putting your feelings into words will do two things—it will make you appreciate them even more, and it will give you clarity about the traits and values you hold most dear.
#ExpectSuccess,
-Creg
Turning Setbacks Into Self-Check Moments.
Travel Delays. Why do they bring out the worst in us? Why do they feel so stressful? I’m experiencing it right now as I type this.
I catch myself thinking I’m entitled to a perfect, problem-free life. But the truth? I’m not traveling to an emergency—I’m heading off for a leisure weekend. Something I never even dreamed of as a kid growing up in southern Illinois.
Yet here I sit, frustrated and entitled. And when I look at myself, I don’t like what I see. So—deep breath. Get your mind right, Creg. These feelings aren’t going to win. This is not a tragedy. It will all work out. Time to stop, drop, and roll. 😊
Do you ever catch yourself overreacting like this? I just did—and then I found something positive. Writing this message to our tribe shifted my attitude. I feel better already.
Sometimes the best intervention we can get is the one we give ourselves.
#ExpectSuccess,
-Creg
Change Isn't the Enemy...It's the Advantage.
The best part about writing this Friday Tribe message each week is the journey to get here. I spend my week reading, researching, scrolling, and listening to all sorts of things. Then, I get to take it all in, internalize it, and share with you the thought that sticks.
This week, it’s a simple phrase that won’t leave my mind:
“Change before you have to.”
I can’t even remember where I heard it, but it’s been echoing in my head. And the more I think about it, the more I see how it applies to almost everything in life.
Self-assessment always points the way:
• Am I overweight? Better change before it becomes a health issue.
• Do I need to exercise more?
• How’s my attitude? My job performance?
The world changes by the minute, and we either keep up or fall behind. Look at college sports—massive changes in just a few years. Some are thriving because they’ve leaned into change, while others are struggling to adapt.
Here’s the truth: most people hate change. But I love it. To me, if you’re not changing, you’re dying.
You could even swap the word “change” for “improvement.” It feels different, but at its core, it’s the same. So here’s my challenge for you this week:
👉 What needs to change in your life?
Don’t wait for circumstances to force your hand. Make the change today—on your terms—so your future is shaped by choice, not consequence.
Change before you have to.
#ExpectSuccess,
-Creg
The Lesson I'd Tell My 20-Year-Old Self.
#ExpectSuccess Tribe,
This time last year, my daughter Kelley was struggling. She left the company where she began her career, hoping for better — but the change didn’t bring her happiness. As a parent, it’s hard to watch. We want to step in, to fix everything. But deep down, I knew it was temporary.
I’ve lived enough life to understand: the right break always comes. And when it does, everything shifts.
For Kelley, that break showed up — and she ran with it. Today, she’s thriving, happier and more professionally fulfilled than ever.
Here’s the lesson: you only have to be right once.
• You can pick the wrong job.
• The wrong career.
• The wrong mentor.
• The wrong companion.
• And it will feel like nothing will ever change.
But one good break… one right choice… can make all the difference.
If I could tell my 20-year-old self one thing, it would be this:
👉 Keep a great attitude.
👉 Never quit.
👉 Keep getting better.
👉 Never be satisfied.
Because it only takes one.
#ExpectSuccess,
-Creg
Your Growth Depends on the Rooms You're In.
PROXIMITY + GRATITUDE = GROWTH
You can read every book.
You can binge every training video.
But nothing—absolutely nothing—replaces being in the room with people who have already fought the battles you’re facing…
And won.
Every single time I’ve put myself in proximity to high-level thinkers, my vision sharpens, my belief grows, and my ceiling raises.
Growth isn’t a solo sport—it’s accelerated by proximity.
Over the years, I’ve learned this truth: the five closest people you surround yourself with are who you become. Choose wisely.
This isn’t wishful thinking—this is a deliberate, purposeful attempt at improvement. My dad used to say, “If you run with crap, you get some on you.” That lesson stuck.
Here’s what else I’ve learned along the way:
• If you want next-level results, stop having same-level conversations.
• Gratitude opens the door. Execution keeps you in the room.
• You don’t rise to your goals—you fall to the level of your environment.
So, ask yourself…
Where are you placing yourself?
Who are you learning from?
And are you willing to be the most uncomfortable person in the room if it means you become your future self faster?
Get in the rooms.
Do the work.
Stay humble.
#ExpectSuccess,
-Creg
Morning Routines That Actually Work (Because Let's Be Honest, Most Don't).
#ExpectSuccess Tribe,
Morning Routine: Do You Have One?
I’ll be honest — I’ve started and stopped more times than I can count. But one thing is clear: when I follow a consistent morning routine, everything in my life runs better. The days just click. The problem? Sticking with it.
There are hundreds of opinions out there about what the “best” morning routine looks like. One common thread? Getting up early. But let’s be real — waking up early by itself isn’t enough. What you do once you’re up matters even more. You need a code, a personal system, a rhythm — and you have to honor it. That’s the key I keep coming back to.
One habit I struggle with (big time) is journaling. I know it matters. Everyone I respect swears by it. But man, it doesn’t come easy for me.
That’s why I’m turning to you — my tribe. If we agree that having a strong morning routine is essential, I’d love your feedback. What works best for you? What gets your day started with purpose? What do you swear by, and what’s changed your game?
I’m asking for help because I know I need this. And when I gather what works — I’ll share it back with all of you.
#ExpectSuccess,
-Creg
The One Thing That Changes Everything.
#ExpectSuccess Tribe,
Have you ever stopped to consider the question from The One Thing—that deceptively simple yet life-altering question:
“What’s the one thing I can do right now such that by doing it, everything else becomes easier or unnecessary?”
It’s big. It’s bold. And honestly, it’s not something we can fully unpack in a quick Friday message. But it is worth pausing for a moment to reflect on.
This morning, I’m writing to you just before heading out to go fishing with my dad and my son-in-law. I’ve carved out a little 4-day window to recharge, something that doesn’t come easy for me. If you’re like most high-performing people in this tribe, you probably know exactly what I mean. Our calendars are packed. Our phones never stop buzzing. We wear a dozen hats, constantly pivoting between solving problems and chasing goals. The world doesn’t stop because we took a break.
But today, instead of worrying about what I’m not doing, I asked myself:
“What’s the one thing I could do today to make this moment truly great?”
And the answer came quickly: Be present.
Not half-present. Not scrolling-through-my-phone-while-talking present. But fully in the moment—with the people I love, in a place that gives me peace.
Truth is, being present is hard. And I know I’m not alone in this struggle. We’re conditioned to always be “on.” And while it’s noble to want to meet everyone’s needs—clients, teammates, family—it can come at the cost of our own mental well-being. So here’s something deeper to ponder:
What’s the one thing you could do today that, if done well, would positively shift the direction of those around you?
Maybe it’s being present for your child at the breakfast table. Maybe it’s giving a teammate your undivided attention. Maybe it’s taking time to breathe, reset, and come back stronger.
Today, for me, that “one thing” is presence. So if you’re a client and I don’t respond right away—please know it’s not that I’m ignoring you. It’s that I’m investing in something sacred right now, so I can show up better for you tomorrow.
Take a moment today. Ask yourself your “one thing.”
Then go do it—with intention, with heart, and with purpose.
#ExpectSuccess,
-Creg
The One Thing You Can't Fake as a Leader.
Hello, #ExpectSuccess Tribe!
I spend a fair amount of time each week working on my Friday message. Listening, observing as I go through the week. This week's message is my core. I'll admit I like some messages better than others. I feel I have never had a group of people around me that fit this message better. You all are this message. We are this message.
Success is never an accident.
There are a lot of ways to get there—but none of them are by chance. I was listening to a podcast the other day where they were talking about Nick Saban and Pete Carroll. Two elite coaches. On paper, you couldn’t find more opposite leadership styles.
One is pure discipline and structure. The other is all positivity and energy. Black and white. But here’s what stood out—someone who had coached under both of them said, “You want to know the one thing they had in common?”
Authenticity.
Both were 100% true to who they are. They didn’t try to be someone else. They leaned into their strengths, knew their identity, and used it to pull the best out of elite performers.
The takeaway? Without authenticity, nobody believes in you.
Just look at today’s politicians—many of them flip their stance depending on who’s in power or who’s in the room. That’s not leadership. That’s performance. And nobody buys it. People can spot fake a mile away—athletes, kids, adults—it doesn’t matter.
Saban and Carroll were successful not just because they were great coaches. They were committed to making their players better—as players and as people. Different styles, same mission. And they never wavered from it.
So here’s the real question:
Are you authentic? Or do your opinions shift depending on who’s in the room?
Because if they do, I’ll let you in on a little secret—everyone already knows. You’re not hiding it.
Be real. Be consistent. Be committed to growth. Improve every day, but don’t wear a mask.
You can’t fake trust. And you sure can’t fake leadership.
#ExpectSuccess,
-Creg
Reputation Is Earned in Inches, Lost in a Step.
Hello, #ExpectSuccess Tribe!
I'm not sure where I first read this, but it came back to me recently and really stuck:
"So much depends on your reputation — guard it with your life."
Reputation isn’t something you’re handed — it’s something you earn. Day by day. Action by action. It’s built by doing the right thing, even when it’s hard. By showing up consistently, owning your mistakes, and treating people the right way.
It can all come undone in a moment. There are too many stories of successful people losing it all because of one bad decision. That’s the reminder: reputation is fragile, and it’s priceless.
I’ll be honest — I had a reputation for having a temper on the golf course. On Saturday, I caught myself in the middle of a round, frustrated. I stopped and apologized to my playing partner. That moment mattered. I’ve earned that old reputation, but I don’t want to carry it forward. I want to be the guy people want to play with — on the course and in life.
Reputation is earned. Influence is earned. Guard it well — it’s one of the most valuable things you’ve got.
#ExpectSuccess,
-Creg
Happy 4th of July!
Happy 4th of July, #ExpectSuccess Tribe!
Today we celebrate Independence Day—a powerful reminder of freedom and the strength that comes from standing on your own two feet. From the moment we’re born, we’re wired to grow into independence. To be self-reliant. To take care of ourselves.
And while that’s a beautiful thing… is it everything?
I’ve always prided myself on being independent. But the older (and hopefully wiser) I get, the more I realize: I need people. I need the energy, the laughter, the accountability, and yes, even the occasional challenges that come from being surrounded by the right people—my tribe.
Life is simply better when it’s shared.
So today, while we honor our independence, let’s also be grateful for the connections that give our lives meaning. The ones who lift us up, push us forward, and walk with us on this journey—and the ones we’re lucky enough to do the same for.
No deep lesson today… just a reminder to enjoy the people around you.
Have a safe, joyful, and connected 4th of July! 🇺🇸
#ExpectSuccess,
-Creg
Growth Sparked a Challenge: Who the ____ Are You?
Happy Friday, #ExpectSuccess Tribe,
We had a moment this week at our office meeting that I’ll never forget. My Director of Operations—who I handpicked to lead our team because she’s flat-out brilliant—shared a story with the group. It was about something that happened almost exactly one year ago.
At the time, our office was going through some big changes. Stress was high. Pressure was everywhere. One morning, in the thick of it all, I challenged her. I looked her straight in the eye and said, “You need to know who the ____ you are.”
She told us this week that in that moment, she was offended. And I had no clue—until she brought it up now, a year later. But here’s the part that hit me: when she got home that day, she sat with the question. She realized she didn’t have a clear answer. She could list what she did, but not who she was. She didn’t know what she stood for, or what her core beliefs were.
Fast forward to now—she told the team that question changed everything for her. She’s asked herself that question every day since. She said she’s grown more in the last year than in any other year of her life.
And then she did something powerful…
She turned around and asked our entire team the same question.
That’s leadership.
She didn’t just take the hit, grow, and move on. She used it. She got uncomfortable—and then she got better. And now she’s calling those around her to do the same. That’s the kind of leader I want in my corner. That’s the kind of person you want going into battle with.
Because here’s the truth:
Who you are is not your title. It’s not your job.
It’s the substance you bring to the table every damn day.
Me?
I want to be the guy you call when it all goes to hell.
The one sitting in the foxhole with you when it’s hard.
The one standing next to you when it’s great.
I want to be your go-to—win or lose.
And the best part?
That’s exactly who Rachel has become.
She is that call now. She shows up. She leads. She knows exactly who she is—and because of that, I trust her with anything.
So now it’s your turn.
Who the ______ are you?
Let’s go, #ExpectSuccess,
-Creg
Success Isn't Who You Were...It's Who You Are Now.
What’s the topic today? It’s something personal I’ve been learning through injury, shoulder surgery, and trying to play golf while far from 100%. Now, I know golf isn’t life-changing stuff—but the lessons? They translate.
I’ve played the game decently for over 35 years. But this season has been different. My body has limitations now. I’ve had to adjust how I swing, how I strategize—how I play the entire game. And truth be told, it still feels uncomfortable.
But here’s the breakthrough:
Even with these changes, I can still play well. Not because I’m doing it the way I used to—but because I’m playing as I am today. Not as the old me. Not as the younger guys I’m paired with. Just me—today’s version.
And that got me thinking… Isn’t that life?
We can’t be Tiger Woods. Or Tony Robbins. Or Elon Musk. And we don’t need to be.
We just need to be the absolute best version of ourselves. That’s more than enough. But anything less? That’s settling—and we know that’s not who we are.
So today’s message is simple but powerful:
Be you. The best you.
This tribe is full of talented, driven, one-of-a-kind people. You don’t need to be anyone else—you just need to bring you to the table.
#ExpectSuccess,
-Creg
Why the Pause Button Is Your Secret Weapon.
Last week we talked about one of the most powerful formulas for growth:
Event + Response = Outcome
Today, let’s zero in on the response part. Because how we respond—especially in the little daily moments—can set off a chain of events that shape everything that follows.
The truth is, our response has power.
React quickly and emotionally? You might create more chaos.
Respond with clarity and intention? You open the door to better outcomes and a brighter future.
That’s why we emphasized the importance of the pause.
Take a breath.
Gather your thoughts.
Then move with purpose.
It’s like a great golf swing. That brief pause at the top gives you time to gather momentum—so when you commit, the result is powerful and intentional.
So today, let’s all hit the pause button—just for a beat—and respond in a way that sets us up to win.
Let’s go crush it,
-Creg
#ExpectSuccess
The Event Doesn't Define You. Your Response Does.
Happy Friday, ExpectSuccess Tribe,
Event + Response = Outcome.
It’s a simple formula… but one of the hardest truths to live by.
Events happen—some amazing, some heartbreaking. But the event alone doesn’t determine the direction of your life. What does? Your response.
That’s where the power is.
And if I’m being honest with you—I’ve been struggling with this myself lately.
A family member’s illness has rocked me. I haven’t been responding in a way that reflects who I want to be. It’s affected my mindset, my leadership, and how I show up in every part of life. I’ve defaulted to frustration, blame, even self-pity at times. And it’s cost me.
But here’s the truth I’m reminded of: blaming, complaining, and defending don’t move us forward—they hold us back. They make us feel right, but keep us stuck.
If we want real growth—if we want to lead ourselves and others well—we have to slow down, take ownership, and respond with purpose. Not react in the moment, but respond with clarity, discipline, and intention.
This isn’t easy. In fact, it might be the hardest work we ever do.
But it’s the work that matters most.
Let’s challenge ourselves this week—not to be perfect—but to pause before we react. To respond in ways that build, not break. To lead with humility, strength, and hope.
#ExpectSuccess,
-Creg
The Most Powerful Thing You Can Be Is Yourself. That's Where Leadership Begins.
Good morning, ExpectSuccess Tribe!
If there’s one truth I’ve come to know, it’s this: the most powerful thing you can be is yourself. Authenticity isn’t just a trait—it’s the foundation of great leadership. You can’t lead effectively if you’re constantly shifting with the wind. True leadership is steady, grounded, and clear.
People around you need to see what you stand for and understand why you stand for it.
For me, I stand for standards and growth through learning. That’s why in our weekly meetings, every person is asked to share something they learned in the past week. It’s not just a habit—it’s a mindset.
Learning signals progress. It reflects humility. It says, “I’m open to better.”
Learning doesn’t mean changing your standards—it means elevating them. It’s at the heart of growth. The best leaders don’t stumble into improvement—they plan for it. They’re intentional. They lead to learn.
I once heard that phrase—lead to learn—and it’s stuck with me. Because when you lead to learn, you
lead to grow, to improve, and ultimately, to ExpectSuccess.
Let’s keep getting better, together.
#ExpectSuccess,
-Creg
The Fastest Way to Your Future Self? Proximity to People Who've Already Arrived.
PROXIMITY + GRATITUDE = GROWTH
You can read the books.
You can watch the videos.
But nothing—nothing—will replace being in the room with people who have already fought the battles you’re facing…
And won!
Every time I put myself in the same rooms, the same circles, the same proximity as high-level thinkers, my vision sharpens and my ceiling raises.
I’m reminded that growth isn’t a solo sport, it's accelerated by proximity.
Here’s what I’ve learned:
If you want next-level results, stop having same-level conversations.
Gratitude gets you in the door. Execution keeps you in the room.
You don’t rise to your goals, you fall to the level of your environment.
So here’s the question:
Where are you placing yourself?
Who are you learning from?
And are you willing to be the most uncomfortable person in the room if it means becoming your future self faster?
Get in the rooms.
Do the work.
Stay humble.
Stay hungry.
#ExpectSucces,
-Creg
You Are Doing Enough: Trust the Process, #ExpectSuccess.
I just wrapped up some accountability meetings with a few of our agents, and I have to say—it’s one of the most rewarding parts of what I do. Watching people commit to the process, day in and day out, week after week, is a powerful thing. Success isn’t brain surgery—but let’s be honest, it is hard. Not because it’s complicated, but because it takes consistency. It takes showing up and doing the small things, over and over, even when the results aren’t instant.
This week, I had a conversation with someone who felt like they were falling short. They weren’t seeing the progress they hoped for and wondered if they should be doing more. And for the first time in my career, I said something I’ve never said before—I had to pause, think it through, and really mean it when I said:
“You are doing enough.”
That wasn’t an excuse. That was the truth. He’s showing up, doing the right things, and staying committed to the process. Sometimes we all need that reminder: you don’t have to grind 24/7 to be successful. Results don’t always come immediately. We’ve talked about how daily habits lead to success—but there’s also power in recognizing when your baseline is solid.
You can’t shoot free throws 24 hours a day. At some point, you’ve done what’s needed, and the rest will come.
So give yourself some grace. If you’re hitting your non-negotiables—your personal baseline—then trust the process. That is enough. The rest will take care of itself.
Keep showing up. Keep believing. And keep expecting success.
#ExpectSuccess,
-Creg
The Best Moments in Life Aren't Things-They're People.
Happy Friday, ExpectSuccess Tribe!
This one’s short, sweet, and straight from the heart. Take a second today to appreciate your favorite people—you know, the ones who make you laugh ’til you cry or feel like home just by showing up.
Now here’s a fun little challenge: If you had one day left—who would you spend it with? Got ’em in mind Good. Now go find that person and spend more time with them.
#ExpectSuccess,
-Creg
What Does Grit Really Get You in Life?
What does grit really get you in life? More than you can imagine
We hear the word thrown around a lot, but what is grit, really?
To me, grit is showing up. Every single day. It’s perseverance when no one’s watching. It’s passion with staying power—the fire in your belly that doesn’t fade when things get tough. Grit is what keeps you going when the motivation disappears and the excitement wears off.
Very few people truly have it. Because grit is hard. It’s raw. It can’t be faked, and it only shows up in the toughest people. Real grit doesn’t quit. It’s in you—or it’s not.
I like to think I have it. Some days I know I do. Other days? I wonder. But I keep showing up. That’s grit.
I admire the people who have it, who live it, and who let their actions speak louder than words. True grit is rare—and it’s worth chasing.
“Grit is passion and perseverance for very long-term goals. Grit is having stamina.” — Angela Duckworth
So here’s my challenge to you: Seek grit. Build it. Live it. When the motivation fades, keep going anyway. That’s where the magic happens.
#ExpectSuccess,
-Creg
One Word From an Easter Sermon Stopped Me in My Tracks
Easter Sunday at church, our minister was giving his sermon, and part of his message hit me in a way I didn’t expect. He said when someone asks you how you’re doing, you should respond with, “Blessed.”
Now, I’m sure the heart of his message went much deeper—probably tying into the power of Jesus paying the ultimate price for our sins—but my mind got stuck on that one word: blessed.
It struck me how hard it is to feel blessed on a daily basis. The way he said it—it felt powerful. Real. But I couldn’t help but think… why is it so hard to feel that way all the time? I’ve been thinking about it a lot lately, and the answer isn’t easy.
I’m not claiming to have it all figured out—this is definitely one of those big, soul-searching questions—but here are some thoughts.
We all tend to magnify our own struggles. Social media, the news, and even just the world around us all seem to amplify the chaos. Work is stressful. The kids are pushing every button. Parents are getting older, and that brings its own weight. Good help is hard to find. Life throws stuff at us constantly. And all of that noise makes it hard to feel blessed. It’s almost like we’re being conditioned not to feel that way.
So, how do we shift the lens? How do we reframe our lives to focus on the good? How do we get to a place where we can really say we’re blessed—and believe it?
Because logically, I know I’m blessed. I know it. But I’ll be honest—I don’t always feel it. I find myself wrestling with that more often than I should.
Like I said, I don’t have the answer here. This message isn’t about having it all figured out—it’s about asking the question and being open to the process. I know some of you in our Tribe are better at this than I am, and if you’ve got thoughts, I’d love to hear them.
#ExpectSuccess
-Creg
Some Days Are Just Better Than Others
Wednesday was one of those days. Absolute gem of a day in Champaign—sun shining, perfect temps, and we had 16 guys lined up for golf. I took the day off, and let me tell you, it was worth every second. We laughed, met some new people, and just soaked it all in.
About halfway through the round, I walked back to my bag and instinctively reached for my phone. But before I even looked at the screen, I stopped. Just stared at it. And in that pause, I had this little internal debate—do I really need to check it right now?
After about 30 seconds, I made a decision: nope. I slid it right back into my bag and sat down. No urgency. No distractions. Just fully present with the people around me, doing something we all love. I chose to be in the moment, not rush to the next one.
There wasn’t anything urgent. Yeah, there were messages. Yeah, they got handled later. But what I would’ve missed in that moment? Can’t get that back. And honestly, nobody else would’ve noticed if I looked—except me.
So I looked up at the sky, took a sip of Coors Light, and leaned into the day.
Why don’t we do this more often? Seriously—nothing crashed and burned because I didn’t check my phone. But what I gained was real connection, real joy. Multiply that by the thousands of moments each year we blow right past… think about all the joy we leave on the table.
So here’s the deal: I’m going to be better about this. If I’m in a moment that matters, I’m staying in it. Because great moments are hard to reproduce. When you find one, ride that wave all the way to the shoreline.
I promise to do more of this. And maybe you will too.
Let’s go. Stay present. Stay real. Keep riding the wave. 👊
#ExpectSuccess,
-Creg
Great Leaders Don't Just Climb Ladders - They Build Bridges So Others Can Follow
We talk a lot about leadership—and for good reason. People love to help others grow, and they
also love to grow themselves.
Why is that? I believe it’s because the best leaders know one big truth: they didn’t get to the top
alone. Great leaders don’t just climb ladders—they build bridges so others can follow.
Mentorship is how leadership becomes a legacy. When someone takes time to invest in you,
they’re not just giving advice—they’re helping shape your future. They build your confidence
and help you become a leader, too.
And when you mentor someone else, you’re not only helping them—you’re also strengthening
what you’ve learned. You’re giving them a boost and a head start so they can go out and win in
this world.
That’s what the ExpectSuccess tribe is all about. We build a culture of growth, leadership, and
real results—one relationship at a time.
Great leaders do two things: they lift and they learn. Mentorship creates momentum. When you
keep learning and helping others grow, success isn’t just possible—it’s inevitable.
Take a moment today and learn something new—then go pass it on.
#ExpectSuccess,
-Creg
